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Founder’s message

Kiyoshi Aoki

Director and Honorary Chairman
Founder
Kiyoshi Aoki

One of the characteristics of our group is that we operate on roughly three essential principles. The reason for that is that we believe it is important to contribute to society by working with various stakeholders. We are therefore focusing on uncompromisingly ensuring transparency of our activities and being a group that respects the philosophy of openness in its day-to-day duties.
The three principles are “soundness of financial management,” “transparency in quality management,” and “contribution through environmental management.”
We have so far been managing our group by working on a grand theme every year, and in particular, we are sure that we have been able to create mutually beneficial value through, above all, interacting with our stakeholders by holding quarterly meetings, where we look at quarterly terms from short-term, medium-term, and long-term perspectives.
In a board meeting held in our first year in business, we declared that, for us to be able to make a successful IPO, we would need to develop human resources, display entrepreneurship, uncover our potential, and become a group of professionals. The group’s current focus is to research and study the issue of “work-life balance” from various perspectives.

*Business characteristics

Since our establishment, we have been spinning off our departments to set up subsidiaries. The biggest aim was to develop superior human resources. We offered our executives an opportunity to test their ability to withstand heavy responsibility for an extended period of time by experiencing the fulfilling aspects of running a business, which is part of the philosophy behind our establishment.
The most important aspect of running a business is to keep creating “uniqueness” as well as to contribute to society under a firm set of values.

Continuing to take on new challenges and innovate as a beverage producer in order to contribute to the achievement of a sustainable society.

Asao Aoki

Haruna Beverage Inc.
Representative Director and President
CEO
Asao Aoki

We wish to express our thanks for your kind support of Haruna Group.

At Haruna Group, we continue to create value that is sure to impress and satisfy through our various beverages, which include mineral water, tea, soft drinks, and other drinks that are commonly drunk each day. Our corporate mission is to work for “the health of people, the environment, and the local community.”

To this end, we cultivate human resources who have drive to take on challenges and flexibility with ideas, which we consider to be our most valuable management resources. We respond swiftly to changes in customers and the market, while also creating open innovation with our trading partners through our value chain of product planning and development, marketing, manufacturing, and distribution. We will continue to strengthen the group overall, so that we may produce and deliver products of value as we contribute to the creation of a sustainable society.

The holding company, Haruna Beverage, Admitted the Japan Business Federation in December 2018, and uses the UN’s 17 SDGs (sustainable development goals) as major indicators to work toward the Haruna long-term management vision 2026 with creativity and imagination.

We look forward to the continued support and guidance of all our stakeholders.