At the Haruna Group, we continue to create value so that all people are impressed and satisfied with our beverages. Our company mission is to work “for the health of the people, the environment, and the local community”.

In order to make the production of the essential item that is drinking water sustainable, we will fulfill our supply responsibility while ensuring the safety and security of all stakeholders, including employees, clients, and business partners. At the same time, we will create beverages that are widely needed in society, which is also our group vision. In addition, we aim to be a corporate group that gains the trust of everyone through “the delight of drink”, “deliciousness”, “joy”, and “novelty”.

In addition, the SDGs, or the 17 Sustainable Development Goals set by the United Nations, are the foundation of our long-term vision and they are our responsibility not only for the present but for the future, too. Solving social issues can also lead to new business opportunities, so we would like to work on them from each of the short-term, medium-term, and long-term perspectives.

All executives and employees will do their utmost to overcome this unprecedented difficult time and aim to become a Haruna Group that will continue to be trusted by its customers and society in any environment. We kindly ask for your continued support and understanding.